Sports club.
Back Bay Aquatics
A youth water polo and competitive swimming club, moved off a locked-down sports platform onto a lean, fast Webflow site built to be found.
The client
Back Bay Aquatics is a 501(c)(3) youth water polo and competitive swimming club serving Newport Mesa and Irvine, California.
The brief
The club’s old site lived on a hosted sports platform that ranked poorly for the searches that mattered and wouldn’t allow the custom code needed for Google Ads conversion tracking.
The ask was simple on purpose: a lean site that looks good, makes the club (not the foundation behind it) the public identity, and gives search and ads room to work.
What I built
- A Webflow site on Client-First conventions: Home, Water Polo, Swimming, Coaches, Schedule, Calendar, Alumni, About, Donate and Register.
- An alumni logo wall of real university logos, grayscale at rest and full color on hover.
- A custom 404 with the site’s header and footer, replacing Webflow’s bare default.
- Redirects from the old platform’s URLs to protect existing search rankings as the domain moved.
- Registration and donations routed to the club’s existing providers, so the site stays simple to run.
- Analytics groundwork: GA4, Search Console and Google Ads tracking in scope.